Blogs. I embarrassingly admit when I was in middle school I had one, an Xanga account to be exact. I used to discuss the daily drama occurring in my life and compare my life to that of Kristin Cavallari. I swore I lived just like the reality TV stars in Laguna Beach. Boy was I mistaken. My life is extremely different from those on staged "reality shows". I was reminded of this part in my life while looking through these other student blogs.
The topics I came across while surfing where numerous. To be blatantly honest I saw posts ranging from politics, to college life (the usual drinking and sex) articles, to finding a new website. What interested me the most was that news and world views were no longer just in the media's hand, but in the consumers hands. In this day and age there are so many blogs prototypes: product reviews, day to day real life experiences, advice, political opinions. The World Wide Web has enabled everyone to find answers at the click of a fingertip, but the one disclaimer we must all remember is that these websites are usually plainly opinions. Yes, they are interesting, but are they the facts?
This is what I found myself pondering while observing these student blogs. Who determined what was correct and appropriate. I found one pretty cool website called Unhear It: it was created to help get rid of those annoying moments where you have songs stuck in your head. It's a basic concept, play a randomly generated catchy song, yet I never would have guessed to look for this online.
All of the blogs I reviewed appealed to a specific audience. They didn't have to focus on everyone. one type of person was enough. I specifically loved Her Campus. It reminded me of a Cosmopolitan Magazine made by bloggers. And most importantly, all of the blogs sounded real. Each had a unique voice and tone, much different from the next. This is intriguing as a reader.
Blogs are the next generation. They will continue to grow and expand in the marketing world due to all their potential. Currently they're overlooked, but soon enough some one will discover exactly how to use them to reach consumers. And by this I don't mean in the ways we already have discovered; instead I mean unique, innovative ways.
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